Digitalization in a company refers to the process of integrating digital technologies into all areas of its operations to enhance its performance, efficiency, and competitiveness. It involves the use of digital tools, such as cloud computing, artificial intelligence, big data, automation, and the internet of things (IoT), to streamline processes, improve decision-making, and create new business models.
Digitalization can help companies to automate repetitive tasks, reduce operational costs, and improve customer experiences.
Digitalization can also help companies to innovate and create new products and services that meet the changing needs of their customers.
For example, a company can use digital tools to collect customer data, analyze it, and provide personalized product recommendations.
In summary, digitalization is a transformational process that can help companies to remain competitive in a rapidly evolving business environment.